Overview
WandRD, a thriving US-based online retailer specializing in backpacks and hiking accessories, faced significant challenges when expanding into the European market. The company's existing legal framework was designed exclusively for US operations, leaving it vulnerable to GDPR violations and European consumer protection laws. They needed comprehensive legal documentation that would ensure seamless compliance across both US and EU jurisdictions while maintaining their competitive edge in the outdoor gear market.
Solution
WandRD partnered with CraftPolicy for a complete cross-border legal compliance solution:
- Technical Implementation:
Our technical team integrated sophisticated cookie management systems and data processing mechanisms that automatically adapt to user location, ensuring GDPR compliance for EU visitors while maintaining streamlined functionality for US customers.
- Crafting Custom Policies:
We developed dual-jurisdiction legal documents including terms & conditions that address both US and EU consumer rights, privacy policies compliant with GDPR and CCPA, and cookie policies with granular consent management for European users.
- Legal Consulting:
Our experts provided strategic guidance on international eCommerce regulations, product liability laws, and cross-border data transfer requirements, ensuring WandRD could confidently operate in both markets.
Implementation
Our team collaborated with WandRD’s sales and technical staff to implement a fully compliant cookie consent solution tailored for their Shopify store, ensuring transparency and user control in line with GDPR and ePrivacy requirements. We also advised on the selection and integration of a review verification system that meets the standards of the EU Omnibus Directive, helping the brand maintain trust and regulatory alignment across key markets.
Results
- Seamless Market Entry:
WandRD entered the European market smoothly and without regulatory friction, establishing a solid presence in a highly competitive segment.
- Enhanced Consumer Trust:
The introduction of transparent, localized policies helped build stronger relationships with customers and contributed to improved engagement across EU markets.
- Regulatory Compliance:
With a fully compliant cookie consent solution and a verified review system, WandRD aligned its operations with both GDPR and US privacy regulations, minimizing legal risk.
- Operational Efficiency:
Legal workflows became significantly more efficient, enabling the team to focus on strategic growth rather than ongoing compliance tasks.
Conclusion
CraftPolicy enabled WandRD's successful international expansion by providing comprehensive legal infrastructure that seamlessly bridges US and EU regulatory requirements. This partnership demonstrates our expertise in facilitating cross-border eCommerce growth through tailored legal solutions.
