Overview
Tiande, a prominent cosmetics retailer operating both B2C and B2B channels in Bulgaria, faced challenges managing complex legal requirements across multiple business models. Their existing policies failed to address the distinct needs of individual consumers versus business clients, creating potential liability gaps. Additionally, as a health and beauty retailer, they needed specialized compliance for cosmetic product regulations while maintaining operational flexibility for their diverse customer base.
Solution
Tiande partnered with CraftPolicy for a comprehensive dual-channel legal compliance solution:
- Crafting Custom Policies:
We developed sophisticated multi-tier legal documentation including dual-channel terms & conditions that seamlessly address both B2C consumer rights and B2B commercial relationships, privacy policies with separate data handling procedures for individual and business clients, and cookie policies optimized for both consumer and business user experiences.
- Ongoing Consultancy:
Our team provides continuous legal guidance on cosmetics regulations, B2B contract law, and consumer protection updates, ensuring Tiande stays ahead of regulatory changes in the dynamic beauty industry.
Implementation
A dedicated CraftPolicy retail compliance team worked closely with Tiande's sales and legal departments. We conducted a comprehensive analysis of their dual-channel operations, implemented dynamic policy serving based on user type, and established quarterly compliance reviews to address evolving beauty industry regulations.
Results
- Operational Clarity:
Clear separation of B2C and B2B legal frameworks eliminated confusion and reduced customer service inquiries
- Enhanced Business Relationships:
Professional B2B policies strengthened supplier and distributor relationships, leading to an increase in wholesale partnerships.
- Consumer Trust:
Transparent B2C policies increased customer confidence, resulting in an improvement in repeat purchase rates.
- Regulatory Compliance:
Ongoing consultancy ensured continuous compliance with Bulgarian cosmetics regulations, preventing potential penalties and market access issues.
Conclusion
CraftPolicy enabled Tiande to successfully manage its complex dual-channel operations through sophisticated legal infrastructure that addresses both consumer and business client needs. This partnership demonstrates our ability to create flexible solutions for multi-faceted business models.
