Overview
GiftComeTrue, a specialized marketplace for experience gift vouchers, faced unique challenges as an intermediary platform connecting consumers with experience providers. Their migration to a new platform with enhanced functionalities required comprehensive legal documentation that addressed their dual role as both marketplace operator and gift voucher facilitator. The complex nature of their business model demanded separate legal frameworks for consumer purchases and merchant partnerships, creating significant legal complexity that their existing documentation couldn't address.
Solution
GiftComeTrue partnered with CraftPolicy for a comprehensive marketplace intermediary compliance solution:
- Crafting Custom Policies:
Our team developed sophisticated dual-framework legal documentation including comprehensive consumer-facing terms & conditions addressing gift voucher purchases, redemption processes, and experience booking procedures, specialized merchant terms & conditions governing experience provider relationships, commission structures, and service delivery standards, privacy policies addressing both consumer and merchant data handling with specific provisions for gift voucher transactions, and cookie policies optimized for dual-audience marketplace platforms.
Implementation
The CraftPolicy team collaborated with GiftComeTrue's platform development and sales department. We conducted thorough analysis of gift voucher industry regulations and marketplace intermediary requirements, implemented platform-specific legal frameworks supporting new functionalities, and established a clear separation between consumer and merchant legal relationships.
Results
- Platform Migration Success:
A Comprehensive legal framework enables a smooth transition to the new platform while maintaining full compliance and user confidence.
- Enhanced Merchant Relations:
Specialized merchant terms & conditions strengthened provider relationships, resulting in 13% increase in experience offerings and improved service quality.
- Consumer Trust:
Clear gift voucher policies increased consumer confidence, leading to 20% improvement in purchase conversion rates and customer satisfaction.
- Operational Clarity:
Dual-framework legal structure eliminated confusion between consumer and merchant rights, reducing dispute resolution time.
Conclusion
CraftPolicy enabled GiftComeTrue to successfully navigate their complex marketplace intermediary model through sophisticated legal infrastructure that effectively manages dual-audience relationships while supporting platform innovation. This partnership demonstrates our expertise in marketplace intermediary legal solutions.
